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4 Efficient Techniques for Attracting More Customers


Attracting more customers is the key part of the success of any business; however, with so many different companies competing for the same clientele, it can be challenging to gain an advantage over your competitors, especially if you are a small business with a limited budget. Luckily, there are a few effective techniques you can follow in order to ensure your business stays competitive by attracting more customers.

1. Set The Foundation

The foundation of every modern business is its website, as it’s most likely going to be the first thing that potential customers are going to look for when they come into contact with your business. Simply put, your website is the direct reflection of your company into the world, and if it’s not functioning properly or if it’s overburdened with useless information, it can even have a repealing effect on potential customers. Instead, you should try to make your website as user-friendly as possible, containing only the vital information they may need, while still delivering the message you want it to. With the ever-increasing presence of smartphones, you also shouldn’t forget to make it mobile-friendly, as it will undoubtedly help you attract new customers.

2. Utilize Social media

Social media has been a tremendous asset for most businesses, especially small ones who are looking to reach out to new customers. If used properly, it can allow you not only to gain a more stable foothold within your local area, but the possibility to reach thousands of customers from all over the world.

The first thing you should do, if you haven’t already, is establish a social media presence for your company. Start by slowly building up a following through regular posts and updates about your business, special offers you may have, or anything similar. The key is to set realistic expectations and to be persistent. The chance that your social media will suddenly blow up and gain thousands of follower over the course of a few days is quite unlikely, so don’t get discouraged when you aren’t seeing the results you may have been expecting at first. Try to be regular and original with your posts, but don’t spam too much as it will most likely lead to a loss of followers.

3. Let The Customers Do The Talking For You

The most powerful and natural way for you to attract new customers is through the good word of mouth. Nothing will make people want to check out your business more than a great review or a recommendation from a friend. However, in order to use this technique, you will first have to make sure that you have a great product or service and that your customers are satisfied with the experience you are offering them.

The best way to see how you are doing, and to ultimately improve, is to simply ask your customers what they think about your business. Online reviews, emails and similar techniques are all a great way to go about doing this, but by far, the best thing to consider is starting a call center.

The advantages of a call center are twofold. First of all, it allows you to set up a reliable way to provide quality customer service, which, if done correctly, will already substantially increase the overall satisfaction your customers have. Secondly, it also gives you the ability to ask and track your customers’ opinions, suggestions and problems, allowing you to see what aspects of your business may require improvement. This will require a certain amount of time and money in order to get it right, however, there are many useful things you can use to gain an advantage, varying software can be found over google which will help with keeping track and the overall organization of your inbound calls.

4. Give Away Free Stuff

Everyone likes to get something for nothing, and the technique of giving out free labeled items has been employed by almost all companies over the years, and for a good reason. By giving away something that’s free, a person will automatically start forming a positive opinion about your business, making them more likely to do business with you again, and it also increases the chance that they will recommend you to a friend or family member. On top of that, if someone is using a pen or a USB with your company’s name on it, it’s bound to draw some eyes.


In conclusion, the best and the most efficient way to attract new customers is by staying true to your visions and goals. There will undoubtedly be times where things are hard and nothing seems to be working for you, but staying persistent and constantly working on improving both your company as a whole and the products you are trying to sell, will surely pay off in the end. You only need to be brave and not lose faith in what you are trying to achieve.

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How Successful Entrepreneurs Motivate Their Employees


Employees are every business’s most important resource. Therefore, proper human resource management is crucial to a company’s success. The key to having productive employees is motivation. You can employ the most competent workers available but if they aren’t giving their best because they are not motivated, their results will suffer. However, keeping workers motivated is not always easy. The easiest solution is to pay them more, but it’s not always the most effective one. A higher paycheck will certainly make your employees happier but that is only a temporary solution. There are better and more permanent solutions to keeping your employees motivated and productive, and here are a few tips.


Work can be hectic. Things don’t always go as planned and some days are more stressful than others. In order to keep your employees happy during hard times, you need to be honest with them. Show them that you are a unified company and that you are all working together towards the same goal. You should try to create a working environment where people are honest so that goals and ideas are shared freely. The best way to do that is to lead by example. Make sure you keep your employees informed about long- and short-term goals, share with them quarterly financial reports and show them the vision of the company and the direction you are heading in.


Everyone agrees that communication is important when it comes to the relationship between the employer and employees. However, very few people understand what that really means. Communication is not only about clearly articulating your thoughts. Communication is about being able to listen as well. If you want to keep your employees motivated, you need to take the time to truly understand their point of view, their wishes, ambitions, and fears. Frequent team meetings are important for keeping morale up. Sitting down is not only about solving the recent issues, it’s also about getting to know your team and building trust. Being an entrepreneur means lots of important tasks that need your attention, but don’t forget about the people that work for you and include them in your schedule.

The Little Things

Impressing your employees is not always about making grand gestures. More often, it’s about the little things. If you have good communication, you will pick up on the little things that are important to the people around you and can focus your energy towards those elements. For example, maybe one of your workers commented on how they really like a certain author. You can surprise them by buying them a book from the same author for their birthday. Try to also catch the little troubles that appear around the workspace. Employees will talk about big issues that bother them but often they might be reluctant to bother you about the little things, so it’s up to you to pick up on those. For example, maybe some employee sits right under the air conditioner and it’s making him uncomfortable.

Moving the air conditioner to another location will not only make that particular employee happier but it will also show everyone else that you are interested and care about their wellbeing. There are other small things that can make the lives of people around you easier. Switching to reliable payroll cards can make a big difference for both you and your employees. A lot of employers chose this option because it eliminates paper checks and gets rid of unnecessary fees or reconciliation headaches.

Company Culture

Building a strong company culture is something that you need to think about early on in your business. The fact is that every company has a culture, some are by design and some create themselves. If you don’t work on the culture of your organization, it automatically takes the form of your most vocal employees. A better option is to define your own culture. The first step is to define your values. Sit down with your employees and define the values that truly make your company unique and then work on enforcing them. Don’t just write them down for the sake of it but truly live them. Make sure everyone in the firm understands what those values are and accepts them as their own. It’s hard to change people’s values, though. For that reason, you should focus your hiring efforts on the values that you define. You can always educate an employee and train him to do a better job. It’s easy if the person is motivated and wants to improve. But if the people you hire don’t share your values, it’s very hard to change that. So hire for values first, and skills second.


These are only some of the tips you can use as an entrepreneur to keep your employees motivated. In practice, you will have to adjust your approach to the specific people you work with. But if you surround yourself with people that share your vision, and if you maintain a friendly company culture through honest communication, you are on the right track for success.

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Benefits of Branding Your Small Business


No matter where we look, brands are all around us. Major corporations have realized that branding is essential for a thriving business and are heavily invested in creating and maintaining a successful brand. However, branding is just as important for smaller firms. Startup companies have it especially hard in today’s fast-paced market where there are a lot of competitors. Therefore, building a recognizable brand early on can greatly increase their chances of success. So if you are a small business owner and still have doubts, here are a few reasons why branding should be important to you.

The Basics 

Before we can continue, we need to establish what a brand actually is. Many people still think of a brand as the logo that a company uses, a simple combination of text and color. But a brand is so much more than that. Your brand is your identity; it’s all the things that people associate you with. It’s a combination of your style, company culture, slogans, product, website, social media presence, and overall philosophy. If you want to build a successful brand, you need to go beyond simply creating a logo.

You need to think of all the information that you put out there and how those things influence the perception of your business. And keep in mind that the public as a whole is important, not only your customers. Even if customers enjoy your product, they might stop using it if the public perception is bad simply because we as human beings want to fit in with our society. The contrary is true as well. There are many examples of products that are not superior to their competitors but are sold at a much higher price simply because their brand is widely accepted as better.


As we mentioned before, your brand gives you an identity. It makes you unique on the market and it also protects you from people trying to copy your product. In many industries, it’s not easy to stand out. Even if you come up with a completely innovative idea, it’s only a matter of time before your competitors try to copy it. However, a brand is something they cannot reproduce. They can offer the same product or service as you but they cannot recreate all the interactions you already had with your customers. When your clients are satisfied, they will keep using your product, even if your competitors offer the same service. Many will continue to support you even if your product is more expensive simply because they recognize you as a brand they can trust.


Before customers decide to buy a product, they need to make a conscious decision to do so. They evaluate the pros and cons of spending their money on a certain product. If people recognize and trust your brand, they will make those decisions faster without even considering the competition. Customers are more likely to notice your ads and click on them if they recognize you. Very often, people will click on ads just because they recognize the logo without even reading the text of the advertisement. Therefore, it’s very important to create a logo that perfectly represents your brand. However, creating the right logo is not always easy. Consulting professionals is a good way to ensure you have a unique branding design. Once you have put your logo out there, it’s very hard to rebrand and create a new one, so investing in the right logo early on can save you a lot of time and money.

Employee Motivation 

Customers are not the only people influenced by your brand. One of the little-known benefits of branding is that it has a huge impact on the morale and productivity of the people working for you. Employees feel more secure working for a company that has a strong brand and it also gives them the satisfaction of talking about their work with pride. Positive feedback from the people working for you, in turn, makes it easier to hire talent that shares the same culture and goals as your company. So when you think of branding, keep in mind what kind of people you want to work for you and make sure you build your brand around that. There is a whole area called employer branding specifically focused on this topic.

Branding is an integral part of every business and small companies are no exception. If you want to be ahead of the competition, you need to set clear branding strategies and make sure your customers recognize and see you as their first choice. These are just a few reasons why branding is important, there are a lot more, too many to cover in one article. But once you start investing in your brand, you will start noticing all the positive impact it has on your business.

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7 Tips That Will Help You to Run Your Small Business Smoothly


Starting a small business is a thrilling and rewarding endeavor. However, once the initial optimism fades away, real-world problems arise. There are heaps of factors that affect your performance, for better or worse. As a business owner, you have no choice but to wear many different hats and face challenges head-on.

Business management tips can seriously help your cause and propel your forward. They may not be in short supply these days, but the trick is to separate surefire from those that do not work. Here are some sound tactics to structure your efforts and put together a bustling organization.  

Come Up With a Plan  

Lack of forethought and planning is a major small business killer. So, do yourself a favor and work out a rock-solid business plan that standardizes how things are done. Firstly, carry out a thorough market analysis to create buyer personas and discover a target audience. Then, define your core mission and value proposition. Try to set yourself apart from the competition right from the get-go. Flesh out strategies and allocate your resources where they matter the most.

Embrace Automation

Technology profoundly shapes the way we do business today. Many tasks that used to consume a ton of time are not handled by computer algorithms. Automation can streamline operations and business processes. Some of the vital areas to consider are content publishing, report generation, and customer service follow-ups. Pay special attention to repetitive and technical tasks that would benefit the most from a refined workflow.

Pick Your Digital Tools

Tech tools abound in almost every area of running a business. For example, you can employ project management platforms with a robust set of features, such as file sharing, calendars, to-do lists, etc. They act as virtual dashboards for tackling management tasks and executing projects. Likewise, feel free to go for communication apps and online tools to keep everyone on the same page and enhance collaboration. That is the way to gain a powerful edge in the market.

digital tools

Set Your Financial House in Order

Furthermore, make your life easier in the financial department. Utilize software solutions to stay on top of bookkeeping, receipts, taxes, and invoices. Outsource expert tasks and hire pros to conduct strategic counseling and financial projections. Do keep close tabs on money in and maintain a steady cash flow. You should be able to trim the expenditures and meet financial obligations on time. It is a win-win.

Ensure Proper Work Conditions

Stimulating and healthy work environment contains many different parts: ergonomic furniture, fresh air, personalized workstations, storage space, décor, etc. Lighting is a particularly essential element for keeping productivity going. If you struggle to figure out the right setup or install fittings, call a local service provider. That is what Australian small businesses tend to do— they seek a reliable Sydney electrician who can respond quickly and preserve workplace safety.  

small business office

Assemble a Strong Team

Next step revolves around building a team of driven individuals who connect to your mission and culture. Start by establishing clear criteria for filling job roles and responsibilities. Put an engagement plan in place, as well as a system of productivity rewards and incentives. Finally, offer career advancement and promotion opportunities. You will not have to resort to micromanaging people constantly, which frees up time to focus on growth and strategy.  

Get Smart With Marketing

Marketing is a powerful vehicle for small business success. It enables you to cut through the noise and outpace your competition. Therefore, put a comprehensive strategy in place, one that includes novelty channels like social media, as well as traditional marketing staples. Select the right marketing platforms and tools to reach the intended audience.  You cannot go wrong with email marketing and other high-ROI tactics. It is time to spread the word out and spur growth!

digital marketingHiccups and setbacks are inevitable byproducts of running a business, but you can do a lot to avoid falling behind on key tasks and goals. So, organize your day-to-day operations and long-term pursuits. Identify potential strengths and weaknesses before learning things the hard way.

Keep up with the times, shifting consumer preferences, and financial goings-on. Leverage technologies to your advantage and be a true leader.  Keep testing and tweaking until you have well-oiled machinery geared toward success. You will minimize the headaches and stress and generate new business at the same time.

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35 Mark Zuckerberg Quotes on Success

mark zuckerberg judiciary and commerce committee hearing
WASHINGTON, DC - APRIL 09: Facebook co-founder, Chairman and CEO Mark Zuckerberg arrives to testify before a combined Senate Judiciary and Commerce committee hearing in the Hart Senate Office Building on Capitol Hill April 10, 2018 in Washington, DC. (Photo by Alex Wong/Getty Images)

Mark is known for one thing on the internet and that’s Facebook, Zuckerberg went from coding in his Harvard dormitory to becoming one of the most recognised and influential entrepreneurs around the world.

Not only holding the youngest billionaire title under his belt he often finds the time to encourage people to focus on the bigger picture and to make their own difference in the world by following their passions.

Here Are The 35 Mark Zuckerberg Quotes on Success:

1. “The companies that work are the ones that people really care about and have a vision for the world so do something you like.” – Mark Zuckerberg

2. “People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.” – Mark Zuckerberg

3. “In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

4. “Some people dream of success…while others wake up and work hard at it.” – Mark Zuckerberg

5. “You are better off trying something and having it not work and learning from that than not doing anything at all.” – Mark Zuckerberg

6. “Entrepreneurship is about creating change, not just companies.” – Mark Zuckerberg

7. “The most important thing that entrepreneurs should do is pick something they care about, work on it, but don’t actually commit to turning it into a company until it actually works.” – Mark Zuckerberg

8. “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” – Mark Zuckerberg

9. “When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” – Mark Zuckerberg

10. “The Hack Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete.” – Mark Zuckerberg

11. “By giving the people the power to share, we’re making the world more transparent.” – Mark Zuckerberg

12. “Helping a billion people connect is amazing, humbling and by fare the thing I am most proud of in my life.” – Mark Zuckerberg

13. “By giving the people the power to share, we’re making the world more transparent.” – Mark Zuckerberg

14. “Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

15. “It is important for young entrepreneurs to be adequately self-aware to know what they do not know.” – Mark Zuckerberg

16. “In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get people’s perspectives. I really try and live the mission of the company and keep everything else in my life extremely simple.” – Mark Zuckerberg

17. “This is a perverse thing, personally, but I would rather be in a cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.” – Mark Zuckerberg

18. “Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.” – Mark Zuckerberg

19. “Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg

20. “My number one piece of advice is: you should learn how to program.” – Mark Zuckerberg

21. “So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk. Companies are set up so that people judge each other on failure.” – Mark Zuckerberg

22. “Our society needs more heroes who are scientists, researchers, and engineers. We need to celebrate and reward the people who cure diseases, expand our understanding of humanity and work to improve people’s lives.” – Mark Zuckerberg

23. “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg

24. “Instead of building walls, we can help build bridges.” – Mark Zuckerberg

25. “Don’t let anyone tell you to change who you are.” – Mark Zuckerberg

26. “Find that thing you are super passionate about.” – Mark Zuckerberg

27. “The question I ask myself like almost every day is,’Am I doing the most important thing I could be doing?” – Mark Zuckerberg

28. “People can be really smart or have skills that are directly applicable, but if they don’t really believe in it, then they are not going to really work hard.” – Mark Zuckerberg

29. “I think a simple rule of business is, if you do things that are easier first, then you can actually make a lot of progress.” – Mark Zuckerberg

30. “I started the site when I was 19. I didn’t know much about business back then.” – Mark Zuckerberg

31. “Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.” – Mark Zuckerberg

32. “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

33. “My goal was never to just create a company. A lot of people misinterpret that as if I don’t care about revenue or profit or any of those things. But what not being “just” a company means to me is building something that actually makes a really big change in the world.” – Mark Zuckerberg

34. “Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.” – Mark Zuckerberg

35. “I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms. ” – Mark Zuckerberg


Thanks for viewing this collection of the best 35 Mark Zuckerberg Quotes! Don’t forget to view them on our social media accounts; we often use them in our image and video posts.

Which are your favorite Mark Zuckerberg Quotes? Leave a comment below

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Native Advertising Trends to Shape the Face of 2019


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25 Eye Opening Steve Jobs Quotes

SAN FRANCISCO, CA - MARCH 02: Apple CEO Steve Jobs speaks during an Apple Special event to unveil the new iPad 2 at the Yerba Buena Center for the Arts on March 2, 2011 in San Francisco, California. Apple unveiled the iPad 2 as the successor to its popular tablet, the iPad. (Photo by Justin Sullivan/Getty Images)

Steve Jobs was one of the most respected entrepreneurs and iconic businessman that ever lived; he was well known for skillfully carving out a place for Apple against established competitors; such as IBM & Microsoft two great dominators at that time.

Unfortunately, in 2003 he was diagnosed with a rare form of pancreatic cancer; during which he still managed to personally introduce the iPhone and iPad keynotes. He then dreadfully lead to his death on October 5, 2011; at the young age of 55.

His incredible relentless passion to leave his mark on the world is something cherished and admired by many; his push for perfection revolutionised 6 key industries: PCs, Phones, Tablets, Music, Animated Movie Productions and Digital Publishing.

Here Are The 25 Most Eye-Opening Steve Jobs Quotes:

1. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” – Steve Jobs

2. “Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

3. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” – Steve Jobs

4. “Innovation distinguishes between a leader and a follower.” – Steve Jobs

5. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs

6. “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

7. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.” – Steve Jobs

8. “Have the courage to follow your heart and intuition. They somehow know what you truly want to become.” – Steve Jobs

9. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” – Steve Jobs

10. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
” – Steve Jobs

11. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs

12. “That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Steve Jobs

13. “Quality is more important than quantity. One home run is much better than two doubles.” – Steve Jobs

14. “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful…that’s what matters to me.” – Steve Jobs

15. “The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

16. “We’re just enthusiastic about what we do.” – Steve Jobs

17. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs

18. “For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” – Steve Jobs

19. “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs

20. “What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.” – Steve Jobs

21. “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” – Steve Jobs

22. “I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” – Steve Jobs

23. “Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.” – Steve Jobs

24. “My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
” – Steve Jobs

25. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs


Thank you for viewing this collection of the 25 Eye-Opening Steve Jobs quotes! Don’t forget to view them on our social media accounts; we often use them in our image and video posts.

Which are your favorite Steve Jobs quotes? Leave a comment below

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45 Best Jeff Bezos Quotes for Focused Entrepreneurs

WASHINGTON, DC - OCTOBER 28: Honoree Jeff Bezos speaks at the 21st Annual HRC National Dinner at the Washington Convention Center on October 28, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images)

Jeff Bezos has certainly become an icon within the retail/e-commerce space these past few years earning him the title of ‘The World’s Richest Man‘ (in 2018 according to Forbes); his current fortune is a wish list for many entrepreneurs trying to make it in this new digital age; however many are not aware of Jeff’s humble beginnings.

He was known for having a really strong interest in ‘building things’, and had reportedly turned his parent’s garage into his own little laboratory when growing up then later graduating as an electrical engineer after his graduation he took a surprise career leap into a firm in Wall Street. After a few years at Wall Street Bezos wanted to try something new; so he fell on the idea of selling books online and that became the website we all know and love today; amazon.com

Here Are The 45 Best Jeff Bezos Quotes for Focused Entrepreneurs:

1. “Work hard, have fun, and make history.” – Jeff Bezos

2. “Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos

3. “One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you.” – Jeff Bezos

4. “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos

5. “Be stubborn on vision but flexible on details.” – Jeff Bezos

6. “Are you lazy or just incompetent?” – Jeff Bezos

7. “I like to be counted on.” – Jeff Bezos

8. “Profitability is very important to us or we wouldn’t be in this business.” – Jeff Bezos

9. “It’ so ambitious to take something as highly evolved as the book and improve on it.” – Jeff Bezos

10. “It’s not an experiment if you know it’s going to work.” – Jeff Bezos

11. “The human brain is an incredible pattern-matching machine.” – Jeff Bezos

12. “It’s hard to find things that won’t sell online.” – Jeff Bezos

13. “This has the potential to be bigger than anything we’ve ever done.” – Jeff Bezos

14. “Obsess about customers, not competitors.” – Jeff Bezos

15. “I don’t want to use my creative energy on somebody else’s user interface.” – Jeff Bezos

16. “When the world changes around you and when it changes against you, what used to be a tail wind is now a head wind, you have to lean into that and figure out what to do because complaining isn’t a strategy.” – Jeff Bezos

17. “What we need to do is always look into the future.” – Jeff Bezos

18. “Patience, persistence, and obsessive attention to detail.” – Jeff Bezos

19. “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

20. “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” – Jeff Bezos

21. “If you want to be inventive, you have to be willing to fail.” – Jeff Bezos

22. “If you never want to be criticized, for goodness sake don’t do anything new.” – Jeff Bezos

23. “Invention by it’s very nature is disruptive.” – Jeff Bezos

24. “The people who are right a lot, often change their minds.” – Jeff Bezos

25. “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

26. “We see our customers as invited guests to a party, and we are the hosts. It;s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

27. “We have focused like a laser on customer experience, and that really does matter.” – Jeff Bezos

28. “Frugality drives innovation.” – Jeff Bezos

29. “All businesses need to be forever.” – Jeff Bezos

30. “Keep our competitors focused on us, while we stay focused on the customer.” – Jeff Bezos

31. “There’ll always be serendipity involved in discovery.” – Jeff Bezos

32. “Kindness is a choice.” – Jeff Bezos

33. “In business, what’s dangerous is not to evolve.” – Jeff Bezos

34. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” – Jeff Bezos

35. “Your margin is my opportunity.” – Jeff Bezos

36. “We make the future sustainable when we invest in the poor, not when we insist on their suffering.” – Jeff Bezos

37. “The common question that gets asked in business is, why? That’s a good question, but an equally valid question is why not?” – Jeff Bezos

38. “We want to make money when people use our devices, not when they buy our devices.” – Jeff Bezos

39. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

40. “There are two kinds of companies – those that work to raise process and those that work to lower them.” – Jeff Bezos

41. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

42. “A company shouldn’t get addicted to being shiny because shiny doesn’t last.” – Jeff Bezos

43. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

44. “You have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

45. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” – Jeff Bezos


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7 Steps to Disaster Preparedness for Small Businesses


No matter where you are located, your business may be vulnerable to some sort of natural disaster. Whether you’re located in a coastal area that has frequent hurricanes, or California with its earthquakes and rampant fires, everywhere is at risk for disaster. While you cannot usually prevent these disasters, you can make sure that you take steps to be prepared. The 7 steps below are a good place to start:

1. Employee Safety

The most important thing in any situation is to make sure to protect your employees. Make sure to keep your employees aware of all plans and procedures in the event of emergencies so everyone is prepared and in the know. It is also important to identify ahead of time any employees that have any disabilities or health risks that would need to be taken into account or prepared for in an emergency situation. Setting up a call tree or similar method of communication that makes two-way communication possible is also something to consider as well as having all employees contact information and emergency contact info available on site and via a satellite or backup location.

It has to be said, according to David Rowland, Head of Marketing at Effective Software, that the responsibility for health and safety starts with the directors of a business. However, is they get this right, and instigate a cultural shift in their company, the benefits can include greater brand loyalty and a higher bottom line.

2. Assess Your Risk

Knowing what disasters are common for your area is the first step in preparing for them. Also make sure to prepare for everyday disasters that may happen anywhere, such as a blackout, electrical fire or cyber attack. Even a really nasty case of the flu can take out half of your office, crippling a small business. Where applicable, make sure you have insurance for those incidences deemed to be a risk to your business. While it may seem like a good idea to scrimp on insurance, only do so if you have other means available to recover financially in the event a disaster occurs. In many circumstances, small business is more vulnerable and do not have the resources available to bounce back without being heavily insured. Also, make sure you fully understand your policy and what it does or does not cover. Assuming you are covered only to find out after a disaster you are not can deal a blow to any business.

3. Communications Plan

This is as simple as it sounds. Make sure you have a plan for keeping communications with everyone inside and outside of your business. Not only is it important to have all lines of communication open amongst employees, but knowing the contact information for emergency personnel is also important. The location and contact info for your nearest fire department, hospital, shelter and so on is essential to keeping everyone safe. A way to communicate with those outside of your business is essential.

4. Continuity Plan

Knowing how your business will continue to run during a disaster is extremely important. Establishing a satellite location for operations, emergency payroll procedures and a line of succession for management are all part of making sure your business can continue to operate during a disaster. Any essential documents or equipment that is necessary for your business to run should be considered whenevacuating or creating a plan.

5. Emergency/Disaster Plan

Setting up procedures for a shelter-in-place or evacuation plan is a crucial part of any emergency planning. Make sure emergency exits are clearly marked as well as easily accessible and make sure a map with all emergency locations is where it can be seen. We take for granted sometimes that we know where these exits are. However, what about the delivery driver who just delivered a package? Or the new employee who has only been employed a week? Or the college student bringing lunch by for dad? Make getting out easy for everyone. Also know the roads and evacuation routes for leaving the actual property. If a shelter-in-place route is what your company chooses to go with, detailed procedures for making the facility safe must be included.

6. Take Inventory and Protect Assets

Make sure to take inventory of all assets and equipment. This will help for insurance purposes but also in the case of rebuilding after a disaster. Backing up your files and possibly storing them remotely is also a must. These files need to made secure so in the event you must evacuate they cannot be stolen or compromised.

7. Have Emergency Supplies Ready

It is always a good idea to have the basic emergency supplies available and on hand at all times. Examples of what this would include would be water, food, blankets, batteries, flashlights and a first aid kit. Other specific items could be added based on specific needs or level of comfort.

The best time to prepare for a disaster is well before one ever occurs. Hopefully these steps never need to be taken, but you will be glad you were prepared if disaster ever strikes.

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5 Ways Technology Will Change Marketing in 2019


With the advent of technology, the field of marketing is changing constantly. In 2019 as well, there are quite a few tech advancements which will induce a change in the field of marketing.

We will today share with you 5 Ways Technology Will Change Marketing in 2019 curated by our friends from Userful.com, these are emerging marketing trends which are fuelled with the help of technology.

1. VR Marketing

Virtual reality is becoming more and more mainstream. Companies and corporates are looking for ways to brand apps which enable virtual reality. Virtual reality is a highly engaging medium. If indeed, corporates and companies are able to brand the VR apps, they will be able to gain a high interaction. Thus, they will gain max bang for their buck. This is the reason why VR is surely going to become mainstream for not just entertainment but also for marketing.

VR marketing will not only receive impetus from companies as well as brands but also from the handset manufacturers. This will help them increase the traction for their devices and create a whole ecosystem around it. That is why; this is the most promising marketing trend for 2019.

2. Push Notifications

Up until now, email capturing was the only way in which websites could actually get back to the visitors. However, push notifications are becoming more and more popular. These days, there are plug-ins which allow you to send push notifications to chrome browser as well as on smartphones. With the help of push notifications, you can directly inform the visitors regarding any new product or service which you launch.

If you run a blog on your website, you can easily notify the users regarding each and every new post. This will ensure that you are able to increase the traction which you get from the repeated users. Also, it is becoming easier to embed push notifications on your website. Thus, in 2019 push notifications will surely gain more traction.

3. Use of Big Data in Marketing

More and more companies are looking to fine tune their marketing campaigns. The option which they had earlier was to opt for trial and error campaigns. With the help of trial and error campaigns, data can be gained which can help you in fine-tuning your campaign. These days, however, there is another way in which you can fine-tune your marketing campaigns. It is with the help of big data.

Big data allows you to gain insights from customer behavior. It can help you gain insights from customer’s past purchases as well. As a result, you will be able to use remarketing in order to increase the return customers. This will significantly help you in increasing the conversion rate. The use of big data in marketing is surely going to gain more traction in the year 2019. The use of big data will also increase the demand for data scientists among most of the corporate’s as well as companies. Thus, in the future, marketing will also involve another aspect which will be data crunching.

4. Interactive Digital Marketing Ads

Digital marketing is becoming more and more interactive. Brands, as well as companies, are launching apps and various software in order to engage the customers through the advertisements. This will help them increase the conversion rate as well. In order to create interactive advertisements, most of the businesses are advertising their mobile websites and mobile apps as landing pages. With the help of both these types of landing pages, greater interaction can be attained with the visitors who click on the advertisements.

The more engaging the advertisement, the higher will be the conversion rate. In the year 2019, companies will focus more on creating interactive and engaging ads which will help them gain a higher conversion rate.

5. Social Media Engagement

While social media engagement is going down but the importance of social media and marketing is going to increase. With more and more people using social media on a daily basis, companies can no longer use social media occasionally. It has become necessary for companies to use social media on a regular basis.

The social media networks as well as instant messaging platforms which most of the businesses need to focus on include:

  • Instagram
  • Twitter
  • Facebook
  • Snapchat
  • Whatsapp
  • Pinterest

Owing to a large number of social media networks and instant messaging platforms, social media marketing has become a full-time job for most of the businesses. This is the reason why a separate position is being carved out by most businesses in order to handle their social media activities.

The position of social media manager has actually become imperative for most of the companies. This will open up new job opportunities and also increase the competition on social media. However, the ROI on social media is still going to be more as compared to other forms of digital marketing. This will be one of the most important trends in 2019. The importance of social media is set to increase even more.

So, if you’re looking for marketing trends which will gain more prominence in 2019 due to technology, you should definitely look at these 5 marketing trends. They will not only gain more prominence but it will become almost imperative for corporates as well as companies to focus on social media. Also as a whole, digital marketing will become a more integral part of the marketing plan for most of the businesses in 2019.

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