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Benefits of Branding Your Small Business

No matter where we look, brands are all around us. Major corporations have realized that branding is essential for a thriving business and are heavily invested in creating and maintaining a successful brand. However, branding is just as important for smaller firms. Startup companies have it especially hard in today’s fast-paced market where there are a lot of competitors. Therefore, building a recognizable brand early on can greatly increase their chances of success. So if you are a small business owner and still have doubts, here are a few reasons why branding should be important to you.

The Basics 

Before we can continue, we need to establish what a brand actually is. Many people still think of a brand as the logo that a company uses, a simple combination of text and color. But a brand is so much more than that. Your brand is your identity; it’s all the things that people associate you with. It’s a combination of your style, company culture, slogans, product, website, social media presence, and overall philosophy. If you want to build a successful brand, you need to go beyond simply creating a logo.

You need to think of all the information that you put out there and how those things influence the perception of your business. And keep in mind that the public as a whole is important, not only your customers. Even if customers enjoy your product, they might stop using it if the public perception is bad simply because we as human beings want to fit in with our society. The contrary is true as well. There are many examples of products that are not superior to their competitors but are sold at a much higher price simply because their brand is widely accepted as better.


As we mentioned before, your brand gives you an identity. It makes you unique on the market and it also protects you from people trying to copy your product. In many industries, it’s not easy to stand out. Even if you come up with a completely innovative idea, it’s only a matter of time before your competitors try to copy it. However, a brand is something they cannot reproduce. They can offer the same product or service as you but they cannot recreate all the interactions you already had with your customers. When your clients are satisfied, they will keep using your product, even if your competitors offer the same service. Many will continue to support you even if your product is more expensive simply because they recognize you as a brand they can trust.


Before customers decide to buy a product, they need to make a conscious decision to do so. They evaluate the pros and cons of spending their money on a certain product. If people recognize and trust your brand, they will make those decisions faster without even considering the competition. Customers are more likely to notice your ads and click on them if they recognize you. Very often, people will click on ads just because they recognize the logo without even reading the text of the advertisement. Therefore, it’s very important to create a logo that perfectly represents your brand. However, creating the right logo is not always easy. Consulting professionals is a good way to ensure you have a unique branding design. Once you have put your logo out there, it’s very hard to rebrand and create a new one, so investing in the right logo early on can save you a lot of time and money.

Employee Motivation 

Customers are not the only people influenced by your brand. One of the little-known benefits of branding is that it has a huge impact on the morale and productivity of the people working for you. Employees feel more secure working for a company that has a strong brand and it also gives them the satisfaction of talking about their work with pride. Positive feedback from the people working for you, in turn, makes it easier to hire talent that shares the same culture and goals as your company. So when you think of branding, keep in mind what kind of people you want to work for you and make sure you build your brand around that. There is a whole area called employer branding specifically focused on this topic.

Branding is an integral part of every business and small companies are no exception. If you want to be ahead of the competition, you need to set clear branding strategies and make sure your customers recognize and see you as their first choice. These are just a few reasons why branding is important, there are a lot more, too many to cover in one article. But once you start investing in your brand, you will start noticing all the positive impact it has on your business.

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7 Tips That Will Help You to Run Your Small Business Smoothly

Starting a small business is a thrilling and rewarding endeavor. However, once the initial optimism fades away, real-world problems arise. There are heaps of factors that affect your performance, for better or worse. As a business owner, you have no choice but to wear many different hats and face challenges head-on.

Business management tips can seriously help your cause and propel your forward. They may not be in short supply these days, but the trick is to separate surefire from those that do not work. Here are some sound tactics to structure your efforts and put together a bustling organization.  

Come Up With a Plan  

Lack of forethought and planning is a major small business killer. So, do yourself a favor and work out a rock-solid business plan that standardizes how things are done. Firstly, carry out a thorough market analysis to create buyer personas and discover a target audience. Then, define your core mission and value proposition. Try to set yourself apart from the competition right from the get-go. Flesh out strategies and allocate your resources where they matter the most.

Embrace Automation

Technology profoundly shapes the way we do business today. Many tasks that used to consume a ton of time are not handled by computer algorithms. Automation can streamline operations and business processes. Some of the vital areas to consider are content publishing, report generation, and customer service follow-ups. Pay special attention to repetitive and technical tasks that would benefit the most from a refined workflow.

Pick Your Digital Tools

Tech tools abound in almost every area of running a business. For example, you can employ project management platforms with a robust set of features, such as file sharing, calendars, to-do lists, etc. They act as virtual dashboards for tackling management tasks and executing projects. Likewise, feel free to go for communication apps and online tools to keep everyone on the same page and enhance collaboration. That is the way to gain a powerful edge in the market.

digital tools

Set Your Financial House in Order

Furthermore, make your life easier in the financial department. Utilize software solutions to stay on top of bookkeeping, receipts, taxes, and invoices. Outsource expert tasks and hire pros to conduct strategic counseling and financial projections. Do keep close tabs on money in and maintain a steady cash flow. You should be able to trim the expenditures and meet financial obligations on time. It is a win-win.

Ensure Proper Work Conditions

Stimulating and healthy work environment contains many different parts: ergonomic furniture, fresh air, personalized workstations, storage space, décor, etc. Lighting is a particularly essential element for keeping productivity going. If you struggle to figure out the right setup or install fittings, call a local service provider. That is what Australian small businesses tend to do— they seek a reliable Sydney electrician who can respond quickly and preserve workplace safety.  

small business office

Assemble a Strong Team

Next step revolves around building a team of driven individuals who connect to your mission and culture. Start by establishing clear criteria for filling job roles and responsibilities. Put an engagement plan in place, as well as a system of productivity rewards and incentives. Finally, offer career advancement and promotion opportunities. You will not have to resort to micromanaging people constantly, which frees up time to focus on growth and strategy.  

Get Smart With Marketing

Marketing is a powerful vehicle for small business success. It enables you to cut through the noise and outpace your competition. Therefore, put a comprehensive strategy in place, one that includes novelty channels like social media, as well as traditional marketing staples. Select the right marketing platforms and tools to reach the intended audience.  You cannot go wrong with email marketing and other high-ROI tactics. It is time to spread the word out and spur growth!

digital marketingHiccups and setbacks are inevitable byproducts of running a business, but you can do a lot to avoid falling behind on key tasks and goals. So, organize your day-to-day operations and long-term pursuits. Identify potential strengths and weaknesses before learning things the hard way.

Keep up with the times, shifting consumer preferences, and financial goings-on. Leverage technologies to your advantage and be a true leader.  Keep testing and tweaking until you have well-oiled machinery geared toward success. You will minimize the headaches and stress and generate new business at the same time.

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35 Mark Zuckerberg Quotes on Success

Mark is known for one thing on the internet and that’s Facebook, Zuckerberg went from coding in his Harvard dormitory to becoming one of the most recognised and influential entrepreneurs around the world.

Not only holding the youngest billionaire title under his belt he often finds the time to encourage people to focus on the bigger picture and to make their own difference in the world by following their passions.

Here Are The 35 Mark Zuckerberg Quotes on Success:

1. “The companies that work are the ones that people really care about and have a vision for the world so do something you like.” – Mark Zuckerberg

2. “People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.” – Mark Zuckerberg

3. “In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

4. “Some people dream of success…while others wake up and work hard at it.” – Mark Zuckerberg

5. “You are better off trying something and having it not work and learning from that than not doing anything at all.” – Mark Zuckerberg

6. “Entrepreneurship is about creating change, not just companies.” – Mark Zuckerberg

7. “The most important thing that entrepreneurs should do is pick something they care about, work on it, but don’t actually commit to turning it into a company until it actually works.” – Mark Zuckerberg

8. “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” – Mark Zuckerberg

9. “When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” – Mark Zuckerberg

10. “The Hack Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete.” – Mark Zuckerberg

11. “By giving the people the power to share, we’re making the world more transparent.” – Mark Zuckerberg

12. “Helping a billion people connect is amazing, humbling and by fare the thing I am most proud of in my life.” – Mark Zuckerberg

13. “By giving the people the power to share, we’re making the world more transparent.” – Mark Zuckerberg

14. “Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

15. “It is important for young entrepreneurs to be adequately self-aware to know what they do not know.” – Mark Zuckerberg

16. “In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get people’s perspectives. I really try and live the mission of the company and keep everything else in my life extremely simple.” – Mark Zuckerberg

17. “This is a perverse thing, personally, but I would rather be in a cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.” – Mark Zuckerberg

18. “Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.” – Mark Zuckerberg

19. “Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg

20. “My number one piece of advice is: you should learn how to program.” – Mark Zuckerberg

21. “So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk. Companies are set up so that people judge each other on failure.” – Mark Zuckerberg

22. “Our society needs more heroes who are scientists, researchers, and engineers. We need to celebrate and reward the people who cure diseases, expand our understanding of humanity and work to improve people’s lives.” – Mark Zuckerberg

23. “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg

24. “Instead of building walls, we can help build bridges.” – Mark Zuckerberg

25. “Don’t let anyone tell you to change who you are.” – Mark Zuckerberg

26. “Find that thing you are super passionate about.” – Mark Zuckerberg

27. “The question I ask myself like almost every day is,’Am I doing the most important thing I could be doing?” – Mark Zuckerberg

28. “People can be really smart or have skills that are directly applicable, but if they don’t really believe in it, then they are not going to really work hard.” – Mark Zuckerberg

29. “I think a simple rule of business is, if you do things that are easier first, then you can actually make a lot of progress.” – Mark Zuckerberg

30. “I started the site when I was 19. I didn’t know much about business back then.” – Mark Zuckerberg

31. “Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.” – Mark Zuckerberg

32. “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

33. “My goal was never to just create a company. A lot of people misinterpret that as if I don’t care about revenue or profit or any of those things. But what not being “just” a company means to me is building something that actually makes a really big change in the world.” – Mark Zuckerberg

34. “Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.” – Mark Zuckerberg

35. “I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms. ” – Mark Zuckerberg


Thanks for viewing this collection of the best 35 Mark Zuckerberg Quotes! Don’t forget to view them on our social media accounts; we often use them in our image and video posts.

Which are your favorite Mark Zuckerberg Quotes? Leave a comment below

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Native Advertising Trends to Shape the Face of 2019

Today’s internet users are so well-versed at identifying and ignoring promotional content online that digital marketers are finding it harder and harder to get their messages effectively across the virtual sphere. The rise of ad blockers and the diminishing effects of banner ads have led online marketers closer and closer towards native advertising as one of the rare effective means of online advertising. With obvious promotional content declining in significance, content that’s specifically tailored to suit and blend into the medium continues to grow in significance.

25 Eye Opening Steve Jobs Quotes

Steve Jobs was one of the most respected entrepreneurs and iconic businessman that ever lived; he was well known for skillfully carving out a place for Apple against established competitors; such as IBM & Microsoft two great dominators at that time.

Unfortunately, in 2003 he was diagnosed with a rare form of pancreatic cancer; during which he still managed to personally introduce the iPhone and iPad keynotes. He then dreadfully lead to his death on October 5, 2011; at the young age of 55.

His incredible relentless passion to leave his mark on the world is something cherished and admired by many; his push for perfection revolutionised 6 key industries: PCs, Phones, Tablets, Music, Animated Movie Productions and Digital Publishing.

Here Are The 25 Most Eye-Opening Steve Jobs Quotes:

1. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” – Steve Jobs

2. “Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

3. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” – Steve Jobs

4. “Innovation distinguishes between a leader and a follower.” – Steve Jobs

5. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs

6. “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Steve Jobs

7. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.” – Steve Jobs

8. “Have the courage to follow your heart and intuition. They somehow know what you truly want to become.” – Steve Jobs

9. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” – Steve Jobs

10. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
” – Steve Jobs

11. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” – Steve Jobs

12. “That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Steve Jobs

13. “Quality is more important than quantity. One home run is much better than two doubles.” – Steve Jobs

14. “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful…that’s what matters to me.” – Steve Jobs

15. “The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

16. “We’re just enthusiastic about what we do.” – Steve Jobs

17. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs

18. “For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” – Steve Jobs

19. “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs

20. “What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.” – Steve Jobs

21. “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” – Steve Jobs

22. “I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” – Steve Jobs

23. “Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.” – Steve Jobs

24. “My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
” – Steve Jobs

25. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs


Thank you for viewing this collection of the 25 Eye-Opening Steve Jobs quotes! Don’t forget to view them on our social media accounts; we often use them in our image and video posts.

Which are your favorite Steve Jobs quotes? Leave a comment below

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45 Best Jeff Bezos Quotes for Focused Entrepreneurs

Jeff Bezos has certainly become an icon within the retail/e-commerce space these past few years earning him the title of ‘The World’s Richest Man‘ (in 2018 according to Forbes); his current fortune is a wish list for many entrepreneurs trying to make it in this new digital age; however many are not aware of Jeff’s humble beginnings.

He was known for having a really strong interest in ‘building things’, and had reportedly turned his parent’s garage into his own little laboratory when growing up then later graduating as an electrical engineer after his graduation he took a surprise career leap into a firm in Wall Street. After a few years at Wall Street Bezos wanted to try something new; so he fell on the idea of selling books online and that became the website we all know and love today; amazon.com

Here Are The 45 Best Jeff Bezos Quotes for Focused Entrepreneurs:

1. “Work hard, have fun, and make history.” – Jeff Bezos

2. “Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos

3. “One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you.” – Jeff Bezos

4. “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos

5. “Be stubborn on vision but flexible on details.” – Jeff Bezos

6. “Are you lazy or just incompetent?” – Jeff Bezos

7. “I like to be counted on.” – Jeff Bezos

8. “Profitability is very important to us or we wouldn’t be in this business.” – Jeff Bezos

9. “It’ so ambitious to take something as highly evolved as the book and improve on it.” – Jeff Bezos

10. “It’s not an experiment if you know it’s going to work.” – Jeff Bezos

11. “The human brain is an incredible pattern-matching machine.” – Jeff Bezos

12. “It’s hard to find things that won’t sell online.” – Jeff Bezos

13. “This has the potential to be bigger than anything we’ve ever done.” – Jeff Bezos

14. “Obsess about customers, not competitors.” – Jeff Bezos

15. “I don’t want to use my creative energy on somebody else’s user interface.” – Jeff Bezos

16. “When the world changes around you and when it changes against you, what used to be a tail wind is now a head wind, you have to lean into that and figure out what to do because complaining isn’t a strategy.” – Jeff Bezos

17. “What we need to do is always look into the future.” – Jeff Bezos

18. “Patience, persistence, and obsessive attention to detail.” – Jeff Bezos

19. “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

20. “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” – Jeff Bezos

21. “If you want to be inventive, you have to be willing to fail.” – Jeff Bezos

22. “If you never want to be criticized, for goodness sake don’t do anything new.” – Jeff Bezos

23. “Invention by it’s very nature is disruptive.” – Jeff Bezos

24. “The people who are right a lot, often change their minds.” – Jeff Bezos

25. “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

26. “We see our customers as invited guests to a party, and we are the hosts. It;s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

27. “We have focused like a laser on customer experience, and that really does matter.” – Jeff Bezos

28. “Frugality drives innovation.” – Jeff Bezos

29. “All businesses need to be forever.” – Jeff Bezos

30. “Keep our competitors focused on us, while we stay focused on the customer.” – Jeff Bezos

31. “There’ll always be serendipity involved in discovery.” – Jeff Bezos

32. “Kindness is a choice.” – Jeff Bezos

33. “In business, what’s dangerous is not to evolve.” – Jeff Bezos

34. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” – Jeff Bezos

35. “Your margin is my opportunity.” – Jeff Bezos

36. “We make the future sustainable when we invest in the poor, not when we insist on their suffering.” – Jeff Bezos

37. “The common question that gets asked in business is, why? That’s a good question, but an equally valid question is why not?” – Jeff Bezos

38. “We want to make money when people use our devices, not when they buy our devices.” – Jeff Bezos

39. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

40. “There are two kinds of companies – those that work to raise process and those that work to lower them.” – Jeff Bezos

41. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

42. “A company shouldn’t get addicted to being shiny because shiny doesn’t last.” – Jeff Bezos

43. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

44. “You have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

45. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” – Jeff Bezos


Thanks for viewing this collection of the best 45 Jeff Bezos Quotes! Don’t forget to view them on our social media accounts; we often use them in our image and video posts.
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7 Steps to Disaster Preparedness for Small Businesses


No matter where you are located, your business may be vulnerable to some sort of natural disaster. Whether you’re located in a coastal area that has frequent hurricanes, or California with its earthquakes and rampant fires, everywhere is at risk for disaster. While you cannot usually prevent these disasters, you can make sure that you take steps to be prepared. The 7 steps below are a good place to start:

1. Employee Safety

The most important thing in any situation is to make sure to protect your employees. Make sure to keep your employees aware of all plans and procedures in the event of emergencies so everyone is prepared and in the know. It is also important to identify ahead of time any employees that have any disabilities or health risks that would need to be taken into account or prepared for in an emergency situation. Setting up a call tree or similar method of communication that makes two-way communication possible is also something to consider as well as having all employees contact information and emergency contact info available on site and via a satellite or backup location.

It has to be said, according to David Rowland, Head of Marketing at Effective Software, that the responsibility for health and safety starts with the directors of a business. However, is they get this right, and instigate a cultural shift in their company, the benefits can include greater brand loyalty and a higher bottom line.

2. Assess Your Risk

Knowing what disasters are common for your area is the first step in preparing for them. Also make sure to prepare for everyday disasters that may happen anywhere, such as a blackout, electrical fire or cyber attack. Even a really nasty case of the flu can take out half of your office, crippling a small business. Where applicable, make sure you have insurance for those incidences deemed to be a risk to your business. While it may seem like a good idea to scrimp on insurance, only do so if you have other means available to recover financially in the event a disaster occurs. In many circumstances, small business is more vulnerable and do not have the resources available to bounce back without being heavily insured. Also, make sure you fully understand your policy and what it does or does not cover. Assuming you are covered only to find out after a disaster you are not can deal a blow to any business.

3. Communications Plan

This is as simple as it sounds. Make sure you have a plan for keeping communications with everyone inside and outside of your business. Not only is it important to have all lines of communication open amongst employees, but knowing the contact information for emergency personnel is also important. The location and contact info for your nearest fire department, hospital, shelter and so on is essential to keeping everyone safe. A way to communicate with those outside of your business is essential.

4. Continuity Plan

Knowing how your business will continue to run during a disaster is extremely important. Establishing a satellite location for operations, emergency payroll procedures and a line of succession for management are all part of making sure your business can continue to operate during a disaster. Any essential documents or equipment that is necessary for your business to run should be considered whenevacuating or creating a plan.

5. Emergency/Disaster Plan

Setting up procedures for a shelter-in-place or evacuation plan is a crucial part of any emergency planning. Make sure emergency exits are clearly marked as well as easily accessible and make sure a map with all emergency locations is where it can be seen. We take for granted sometimes that we know where these exits are. However, what about the delivery driver who just delivered a package? Or the new employee who has only been employed a week? Or the college student bringing lunch by for dad? Make getting out easy for everyone. Also know the roads and evacuation routes for leaving the actual property. If a shelter-in-place route is what your company chooses to go with, detailed procedures for making the facility safe must be included.

6. Take Inventory and Protect Assets

Make sure to take inventory of all assets and equipment. This will help for insurance purposes but also in the case of rebuilding after a disaster. Backing up your files and possibly storing them remotely is also a must. These files need to made secure so in the event you must evacuate they cannot be stolen or compromised.

7. Have Emergency Supplies Ready

It is always a good idea to have the basic emergency supplies available and on hand at all times. Examples of what this would include would be water, food, blankets, batteries, flashlights and a first aid kit. Other specific items could be added based on specific needs or level of comfort.

The best time to prepare for a disaster is well before one ever occurs. Hopefully these steps never need to be taken, but you will be glad you were prepared if disaster ever strikes.

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5 Ways Technology Will Change Marketing in 2019


With the advent of technology, the field of marketing is changing constantly. In 2019 as well, there are quite a few tech advancements which will induce a change in the field of marketing.

We will today share with you 5 Ways Technology Will Change Marketing in 2019 curated by our friends from Userful.com, these are emerging marketing trends which are fuelled with the help of technology.

1. VR Marketing

Virtual reality is becoming more and more mainstream. Companies and corporates are looking for ways to brand apps which enable virtual reality. Virtual reality is a highly engaging medium. If indeed, corporates and companies are able to brand the VR apps, they will be able to gain a high interaction. Thus, they will gain max bang for their buck. This is the reason why VR is surely going to become mainstream for not just entertainment but also for marketing.

VR marketing will not only receive impetus from companies as well as brands but also from the handset manufacturers. This will help them increase the traction for their devices and create a whole ecosystem around it. That is why; this is the most promising marketing trend for 2019.

2. Push Notifications

Up until now, email capturing was the only way in which websites could actually get back to the visitors. However, push notifications are becoming more and more popular. These days, there are plug-ins which allow you to send push notifications to chrome browser as well as on smartphones. With the help of push notifications, you can directly inform the visitors regarding any new product or service which you launch.

If you run a blog on your website, you can easily notify the users regarding each and every new post. This will ensure that you are able to increase the traction which you get from the repeated users. Also, it is becoming easier to embed push notifications on your website. Thus, in 2019 push notifications will surely gain more traction.

3. Use of Big Data in Marketing

More and more companies are looking to fine tune their marketing campaigns. The option which they had earlier was to opt for trial and error campaigns. With the help of trial and error campaigns, data can be gained which can help you in fine-tuning your campaign. These days, however, there is another way in which you can fine-tune your marketing campaigns. It is with the help of big data.

Big data allows you to gain insights from customer behavior. It can help you gain insights from customer’s past purchases as well. As a result, you will be able to use remarketing in order to increase the return customers. This will significantly help you in increasing the conversion rate. The use of big data in marketing is surely going to gain more traction in the year 2019. The use of big data will also increase the demand for data scientists among most of the corporate’s as well as companies. Thus, in the future, marketing will also involve another aspect which will be data crunching.

4. Interactive Digital Marketing Ads

Digital marketing is becoming more and more interactive. Brands, as well as companies, are launching apps and various software in order to engage the customers through the advertisements. This will help them increase the conversion rate as well. In order to create interactive advertisements, most of the businesses are advertising their mobile websites and mobile apps as landing pages. With the help of both these types of landing pages, greater interaction can be attained with the visitors who click on the advertisements.

The more engaging the advertisement, the higher will be the conversion rate. In the year 2019, companies will focus more on creating interactive and engaging ads which will help them gain a higher conversion rate.

5. Social Media Engagement

While social media engagement is going down but the importance of social media and marketing is going to increase. With more and more people using social media on a daily basis, companies can no longer use social media occasionally. It has become necessary for companies to use social media on a regular basis.

The social media networks as well as instant messaging platforms which most of the businesses need to focus on include:

  • Instagram
  • Twitter
  • Facebook
  • Snapchat
  • Whatsapp
  • Pinterest

Owing to a large number of social media networks and instant messaging platforms, social media marketing has become a full-time job for most of the businesses. This is the reason why a separate position is being carved out by most businesses in order to handle their social media activities.

The position of social media manager has actually become imperative for most of the companies. This will open up new job opportunities and also increase the competition on social media. However, the ROI on social media is still going to be more as compared to other forms of digital marketing. This will be one of the most important trends in 2019. The importance of social media is set to increase even more.

So, if you’re looking for marketing trends which will gain more prominence in 2019 due to technology, you should definitely look at these 5 marketing trends. They will not only gain more prominence but it will become almost imperative for corporates as well as companies to focus on social media. Also as a whole, digital marketing will become a more integral part of the marketing plan for most of the businesses in 2019.

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What’s Happening in the Australian Manufacturing Market

Manufacturing is one of the most lucrative and fastest growing industries in Australia. This unique industry was always at the intersection of the latest technology and the global tendency in trade. It’s hard to predict what the entire industry might do, but there’s a chance that manufacturing will remain competitive in the years to come.

At the same time, the type of employees that are starting to work in this industry is much different than it was years ago. This is partly due to the rise of automation and partly because manufacturing requires a more sophisticated and particularly trained worker.

Asian Markets

The largest market that needs to be supplied by Australian manufacturers is probably the emerging Asian market. The Chinese economy is growing and expanding and they have a need for manufacturing of all kinds which means that they need Australian labor to provide the best work they can.

Japan and South Korea are also competitive in this market, but since Australia has a much larger population and a larger worker base, it can provide more and in more diverse industries than any of these countries.


Mining and manufacturing are closely related since mining provides the materials needed to actually do the work. It’s a source of great productivity for Australian industry because mining requires a lot of sophisticated equipment in order to be done safely and in the most lucrative manner. For instance, track undercarriage production is booming in Australia in order to support the mining industry.

As is the case everywhere else, Australian mining needs to be concerned about the effects they have on the environment. Soon, the profits and the environmental concerns might become mutually exclusive and Australian companies need to make a choice.

Policy Changes

Governmental policies are what helps a growing industry more than anything else. Australia has done a lot to prop up companies of all sizes, working in the manufacturing and industries related to it. This is best done by a tax policy because saving on taxes can help business more than anything else.

Research and development tax cuts are used to help companies fund their technological advances. All the funding that was used to organize research gets deducted from the yearly taxes. However, it needs to be research that can be used by companies beyond your own.


The latest development in manufacturing is also the one that changes every other industry in Australia. The cost of labor is often too much for businesses to handle and investing in automating the production process becomes a less expensive option for many. At the same time, since this is often dangerous work that requires the workers to pay close attention – automation also makes everyone safer.

Advances in 3D printing allow the companies to manufacture their own tools and to assemble the whole production specifically to their needs at the moment. This, in turn, leads to more specialized work and therefore, to larger profit margins.


Australian manufacturing is a booming industry and it will continue to be so in the years to come. The country is uniquely positioned to handle both Western and Asian markets and it has qualified labour to do the job. At the same time, the government is supporting the growth of manufacturing via research and development programs.

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25 Inspiring Bill Gates Quotes

Bill Gates, the 63-year-old American business magnate is known for founding one the largest PC software company that is currently used around the world allowing him to claim the title of being the second richest man on earth according to Forbes. Despite Gate’s incredible contribution to technology, he must also be commended for his philanthropic donations to improve the lives of those less fortunate.

Saving millions by offering simple vaccines and improving healthcare for children, with a strong attempt to raise living standards for everyone. Throughout his life, Gate’s has donated half his net worth to achieve these objectives. With the creation of the Gates Foundation, he attempts to convince other billionaires across the world to contribute a portion of their fortunes to help achieve his philanthropic vision; more notably convincing Warren Buffett.

Here Are The 25 Most Inspiring Bill Gates Quotes:

1. “I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.” – Bill Gates

2. “When a country has the skill and self-confidence to take action against its biggest problems, it makes outsiders eager to be a part of it.” – Bill Gates

3. “The belief that the world is getting worse, that we can’t solve extreme poverty and disease, isn’t just mistaken. It is harmful.” – Bill Gates

4. “Expectations are a form of first-class truth: If people believe it, it’s true.” – Bill Gates

5. “We have to find a way to make the aspects of capitalism that serve wealthier people serve poorer people as well.” – Bill Gates

6. “Don’t compare yourself with anyone in this world…if you do so, you are insulting yourself.” – Bill Gates

7. “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates

8. “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates

9. “If you are born poor it’s not your mistake, but if you die poor it’s your mistake.” – Bill Gates

10. “Life is not fair get, used to it!” – Bill Gates

11. “We make the future sustainable when we invest in the poor, not when we insist on their suffering.” – Bill Gates

12. “It’s fine to celebrate success but it is more important to heed the lessons of failure.” – Bill Gates

13. “Like my friend Warren Buffett, I feel particularly lucky to do something every day that I love to do. He calls it ‘tap-dancing to work.’” – Bill Gates

14. “Personally, I’d like to see more of our leaders take a technocratic approach to solving our biggest problems.” – Bill Gates

15. “Lectures should go from being like the family singing around the piano to high-quality concerts.” – Bill Gates

16. “Legacy is a stupid thing! I don’t want a legacy.” – Bill Gates

17. “If all my bridge coach ever told me was that I was ‘satisfactory,’ I would have no hope of ever getting better. How would I know who was the best? How would I know what I was doing differently?” – Bill Gates

18. “I believe that if you show people the problems and you show them the solutions they will be moved to act.” – Bill Gates

19. “The general idea of the rich helping the poor, I think, is important.” – Bill Gates

20. “The most amazing philanthropists are people who are actually making a significant sacrifice.” – Bill Gates

21. “We’ve got to put a lot of money into changing behavior.” – Bill Gates

22. “As we look ahead into the next century, leaders will be those who empower others.” – Bill Gates

23. “Discrimination has a lot of layers that make it tough for minorities to get a leg up..” – Bill Gates

24. “Treatment without prevention is simply unsustainable. – Bill Gates

25. “We all need people who will give us feedback. That’s how we improve.” – Bill Gates


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