Social influencers have become a digital marketing superpower in only a few short years. Social media like Facebook and Instagram helped key opinion leaders to make a breakthrough and now we see that almost half of consumers depend on influencer recommendations when shopping.
What seems to be the secret here? Well, it turns out that people trust and like influencers because they sound natural and authentic. Social influencers are genuine engagement drivers, which is why businesses are making $6.5 for every $1 spent on this type of marketing,
But how can you identify and hire the right person to promote your products or services? Is there a surefire way to get in touch with the best candidate? The shortest answer is ‘Yes’ and you should keep reading to learn how to find a perfect influencer for your business.
Here Are The 8 Tips To Find The Ideal Influencer
Influencer marketing is a complex business, but we want to simplify the topic and give you practical tips on how to implement your strategy. We divided the process into eight easy steps:
1. Understand Your Target Audience
Although some people tend to focus on influencers exclusively, don’t forget that you are launching the whole project because of the target audience. Remember that the influencer must fit the style of your typical customer – it’s not the other way around.
For instance, it would be foolish to target students looking for academic writing assistance and then hire an influencer who creates content for middle-aged people. The point is that you need to be clear about your requirements before engaging with influencers.
2. Analyze The Influencer
The next step is the influencer analysis. There are so many traits to evaluate here, but the most important parameters are the following:
- Reach and engagement: Celebrity endorsers are excellent if you want to raise awareness, but micro-influencers perform much better engagement-wise.
- Niche: It’s always important to find the person who operates within the same niche or industry.
- Personality: If your brand screams joy and passion, you definitely don’t want to hire an individual who is data-driven only and lacks enthusiasm.
3. Use Social Media
Now that you know who to search for, you should learn where to look. Of course, social media are the largest influencer resource and you should start from there. The goal is to detect opinion leaders who discuss topics related to your brand, competitors, or niche in general. Automation tools can do it quickly on your behalf, so we suggest using platforms like Mention or Hootsuite.
Hashtags are yet another way to start searching for influencers who fit your style and requirements. This social media element makes the content searchable, which is why marketers use it to look for relevant content and publishers. For instance, you can use Instagram to analyze influencer-specific hashtags such as:
The second option is to follow competitors’ hashtags and analyze their influencers. We don’t recommend you to hire the same people, but it could give you interesting ideas on who to hire yourself.
5. Use Google Alerts
Google Alerts is a very convenient tool because it allows you to keep an eye on relevant topics, people, and trends; through instant e-mail notifications.
6. Search For Popular Bloggers
Blogging is still one of the most impactful digital marketing tactics, so it’s always good to check out influencers in this field. As a marketer, you probably know a lot of popular authors already, but you can conduct a simple keyword search to identify the rising stars in your niche. As always, there are tons of blogger outreach tools like BuzzStream that can help you to evaluate influential writers and get in touch with them quickly.
7. Influencer Marketing Platforms
The list of tools to use for searching social influencers is not complete without influencer marketing platforms. These are specialized programs like BuzzSumo that help clients to identify the most relevant influencer candidates for their campaigns. Using this type of platform, you can analyze different features:
- Follower count
- Engagement rate
- Communication channels
8. Engage With Influencers
After everything you’ve done so far, the only thing left is to engage with the selected influencer. First of all, you must follow them on social media, like posts, and write a meaningful comment when you notice a good opportunity.
After that, you are free to send a cooperation proposal. Make it concise and personalized, explaining who you are and why you want to hire this person. Describe your campaign and write how you plan to reward influencers. This should be enough to get the conversation going and it’s up to you to discuss the details with the interested candidates.
Finding a perfect influencer for your campaigns is difficult, but you can make the job a lot easier if you follow our step-by-step guide. Remember that it’s crucial to be fair and build a relationship that can last for a long time. That way, influencers will have a motive to give their best and truly engage the audience. Now it’s your turn to make a move, but leave a comment if you need any other suggestions from our side.