We live in a digital era. An era when technology has erased geographical borders and made vast distances that separate whole continents seem minuscule. In an online world where the other corner of the world is a push of a button away, it’s difficult to imagine that any other marketing method than digital marketing has any real potential.
In reality, offline marketing is anything but obsolete, and it still has the immense power to reach millions of people, take your digital game to the next level, and propel your brand with the combined power digital and analogue. Here to help you surpass the competition and build a thriving 21st-century business are the five reasons why traditional and digital marketing should be the pillars of your growth strategy.
1. Raise Brand Awareness
The days of faceless corporations and pushy advertisements are long gone – in the modern oversaturated marketplace, there is a need to stand out from the crowd and touch the hearts and minds of the consumers. No longer will the customer deem you worthy of their attention, time, or money if your brand doesn’t have a unique identity, a set of distinct values they can relate to, and compelling visuals and stories to get the message across.
In the modern business world, branding should be your number one priority. Assuming that you have all of your essential brand elements in place, now is the time to disseminate your brand across all relevant platforms – both in the online and offline realms. Needless to say, this can only be achieved with the help of a comprehensive marketing strategy, encompassing communication methods for online and offline audiences alike.
2. Improve public relations
Good PR is the hallmark of a successful company, as it can not only help a small business or a start-up raise its brand awareness early on in, but good publicity is wildly important for every company in such a competitive, risky environment. Public relations should be emphasized across the digital and analogue plains equally, in order to reach a wider audience efficiently and effectively.
This will help your brand expand its reach and communicate with existing and potential consumers effectively, but it will also attract positive press to spread the word of your company. What’s more, PR is essential for risk management in times of crises – a time when digital and traditional forms of communication must work together to preserve your brand’s image.
3. Spread your image across the online and offline world
Speaking of preserving your brand’s image, you can only do so much to spread the word of your brand using just digital or traditional marketing. Where digital will “limit” you to your digital audience only, traditional marketing methods that include press releases, live events, and giving out branded products can really help you engage with your existing and potential customers on a deeper level.
The two need to complement and supplement each other, with your offline marketing efforts aiming to grab the attention of the offline audience in your region (and beyond), and bring them closer to your online presentation. At the same time, you should never forget your online tactics, as they will aim to grab the attention of an ever-expanding online audience and boost traffic to your website. In unison, these two tactics will present a powerful combination.
4. Build trustworthy relationships
Creating a trustworthy bond between your brand and the consumer market is not an easy task, especially in the modern world, where customers have no idea which of the thousands of faceless brands to trust. It seems that nowadays every brand puts personal financial gain first, and the consumer second when in reality it should be the other way around.
With digital storytelling and the personal touch you can bring with traditional methods, you can create an all-encompassing strategy that will reach the hearts and minds of both audiences for maximum engagement. You can do live events, meetups, and organize charity events in your area to incentivize your local audience, but you can also support this positive brand image throughout the online world with the use of compelling visuals and stories.
5. To Finish Off
We might live in a digital age, but that doesn’t mean that traditional marketing methods should be left in the textbooks. Instead, by complementing your online efforts with offline marketing methods, you can craft a truly unique approach that will help you become the leader in the industry.